THE HORSE AUCTIONEER
From the ranch country of the Northern Rockies to the sale barns of the Great Basin, horse sales run on trust. Sellers need to know their animals are being represented well. Buyers need to feel confident in the process. And everyone in between needs an advocate who shows up prepared, brings life the sale, and understands the culture of the western horse industry. Cole Morrison is a CAI-designated contract auctioneer serving horse and production livestock sales across the West, bringing professional skill and knowledge, genuine authenticity, and a commitment to running a first-class sale every time.
OUR MISSON
To be the most trusted name in professional horse auctioneering, and to serve every client with integrity, honesty, and excellence.
Who Is THE HORSE AUCTIONEER?
Cole is a professional auctioneer and serves as the President of the Western College of Auctioneering in Bozeman, Montana. He holds the CAI designation from the National Auctioneers Association — one of the most respected credentials in the auction profession.
A Montana State graduate with a degree in Agricultural Business, a concentration in Farm and Ranch Management, and a Minor in Finance, Cole brings a level of industry knowledge that goes well beyond the auction ring. As a licensed Certified General Appraiser with years of experience appraising farm and ranch properties across Montana, he understands the agricultural world his clients live and work in.
Born and raised in Cottonwood, California, horses and the western way of life have been part of the fabric of who he is from the beginning. Today, Cole and his wife reside near Great Falls, Montana — where that same passion for horses and the western lifestyle continues to shape the work he does. The credentials tell you what he brings to the table — the story tells you why.
The Horse Auctioneer’s Core Values
Faith Foundation
~ All things are done as unto the Lord. Each sale, each client, and each day belongs to Him — that's the foundation everything else is built on.
Word is Bond
~ Commitments are made carefully and kept completely. A promise made is a promise kept.
Professional Excellence
~ Each sale is approached with punctuality, preparation, and professionalism.
Respect
~ Others will be treated the way they would want to be treated. We respect other people in our commitment to their best interest.
Integrity
~ Honest, transparent, always in the pursuit of developing lifelong trust.